Better Living Through Technology: a blog dedicated to emerging
technology trends in hardware, software, webware, marketing and beyond
 
 
 



« Gmail is Down | Main | links for 2006-09-27 »

Does Moving Website to Different Country Confuse Google?
Ed Kohler

Netlash offers some insight into the challenges faced by search engines, including Google, when it comes to providing country-specific search results. The graphic below demonstrates a substantial drop-off in traffic to a Dutch web site when it was moved to a server in a different country:

Google's dirty little secret - Netlash

Due to circumstances, the server was moved from Amsterdam (The Netherlands) to Brussels (Belgium). All other parameters were unchanged.
server-move-traffic.jpg

Result of the move: all Dutch traffic disappeared, while the small Belgian traffic remained.

Based on what I've read about Google's geo-location parameters in the past, this shouldn't happen. The site's TLD remained .nl, so the location of the server shouldn't override that issue. In fact, it's quite common for webmaster to host their sites in countries other than their own. Many web site owners may not even realize that the server space they're paying for is overseas or across the border.

If the problem experienced by Netlash is not unique to their move, perhaps Google should add a country designation to their Sitemaps interface so webmasters can proactively communicate their home country to Google. That would benefit webmasters who are attempting to be properly indexed, searchers looking for relevant country specific results, and Google user retention by providing a better experience for searchers.




TrackBack

TrackBack URL for this entry:
http://technologyevangelist.com/cgi-bin/mt-tb.fcgi/454

Post a comment

Required fields marked with: *
Name*:


Email Address*:


URL:
Remember personal info?

Comments*:

HTML Tags you can use in your posts:
<b>Bold</b> = Bold
<i>Italicized</i> = Italicized
<a href="http://www.othersite.com">Link to Other Site</a> = Link to Other Site


Please keep comments on-topic. Contact authors or other commenters
directly for off-topic conversations.

Notify me of future comments via e-mail



Technology Evangelist Digest - Free Newsletter
Sign up for the free Technology Evangelist Digest to receive daily updates, editorials, and practical advice on emerging technology trends in hardware, software, webware, marketing and beyond.

Technology Evangelist Digest will keep you up to date on the technology trends that will help make you more productive and efficient both in business and your personal life.

Let's face it: If you made it to this line, you must have found something valuable on this page, right? Think about how cool it would be to have something free and interesting to read every day from Technology Evangelist by signing up today.

1. Fill in your email below,
2. Then click on the confirmation email you receive.
3. That's it. Your first Technology Evangelist Digest will arrive within 24 hours.




Previous Entries:


Tag Cloud