Benjamin Higginbotham: Benjamin Higginbotham with Technology Evangelist in this LG booth at CES. They just showed off a really cool little player that basically makes the HD-DVD and Blue-Ray wars obsolete, as quickly as they started. Now, they are done. This box plays back both formats at once. So, you have got one disk tray, you can playback either HD-DVD or your Blue-Ray right in the same player.

Go to the store which ever disk you wanna buy, great that’s fine. If that weren’t enough, it also plays back all your old stuff and plays all the Red laser DVD’s as well. All the standard stamped DVD’s and Plus/Minus media also. So, if it’s round and shiny, these guys can probably play it on their player. That’s awesome, now the confusion in the market place is to which disk do I buy, is that high def or standard def, all that stuff goes away. This allows for mass adoption of HD finally, because all this weird stuff that’s been happening behind the scenes is gone. All the consumer needs is one of these boxes, a plasma screen and they have got the ultimate HD experience.

Check it out, it’s at LG.