Blogging for Real Estate Seminar Outline

The following outline is from a seminar I conducted yesterday on Blogging for Real Estate to a group in Minneapolis, Minnesota. Blogging is a great marketing strategy for real estate since it allows agents to prove their expertise through market commentaries and neighborhood updates.

Prospective clients, local press, friendly competitors, and professionals from complementary industries who read your blog will generate new business, press mentions, and referrals for you over time, assuming your blog's content portrays you as a credible professional and local expert.

Blogging:

Conversational
Time Stamped
Categories
Individual page for each entry
Proves Expertise in the field

Benefits:

Builds relationships with prospects
And other agents
And complementary professionals
and keep in touch with current clients

Real Estate Blogs:

Other Benefits:

Generates Press
Generates more content for search engines
Generates linkable content

How are blogs found:

Found through Google
Posts on other blogs (links)
Blogrolls

How are blogs read:

Direct
Bookmarks
RSS Readers - (Google Reader, Bloglines)

Next Steps:

Create a Google Reader or Bloglines account
Subscribe to a few blogs
Comment on someone's blog

Hello, I have had fantastic success with my real estate blog about Private Islands.

I think Blogging is so easy, but not yet recognised by the Real Estate industry for the great marketing tool that it is.

....thanks for the plug about www.realestatezealot.com at your seminar. I like your outline and class content. I'll be starting the whole Zealot Universe soon ;>)

I also have a private island blog. Although mine isn't just tailored to island real estate. I think blogging is a great way for real estate people to get their names out their and share their knowledge of the industry.

Comments

1. Posted by: Dustin on March 16, 2007 11:06 AM:

Ed,

Interesting to see your outline. I'd love to share notes some day on what resonates with your audience as I've been working on a seminar with a similar theme...

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