Commercial
Introducer: Technology evangelist podcast for May 23rd 2007 Web 3.0
Wednesday. Recorded live with audience participation.
Benjamin Higginbotham: My name is Benjamin Higginbotham and with me is Cariann
Higginbotham my beautiful and wonderful wife.
Cariann Higginbotham: Oh that’s a new one.
Benjamin Higginbotham: Oh you like that one.
Cariann Higginbotham: I do. If you could just always announce me that way.
Benjamin Higginbotham: Maybe I will.
Cariann Higginbotham: Maybe you will.
Benjamin Higginbotham: We are talking Web 3.0 today.
Cariann Higginbotham: Yes you heard it right.
Benjamin Higginbotham: Web 3.0 …. Interesting term I actually heard, I figured
someone may call Web 3.0 something just kind of a advanced to a number but I
didn’t actually realize there was a full Wiki article on this and its real,
that’s a real something.
Cariann Higginbotham: You make it sound like as if I talk about the Desperate
Housewives people as being real people and suddenly oh my god they are!
Benjamin Higginbotham: Oh sorry, I mean I just figured anyone can increase the
number of it and be like Web 3.0 is going to be even better, it’s a bigger
number.
Cariann Higginbotham: I did actually read an article where they mentioned that
somebody was throwing around because of the ridiculousness of 1.0, 2.0, 3.0,
4,5,6 that they were like yeah lets talk about Web 38.0 ok because I really
think that where we are going.
Benjamin Higginbotham: We are going there eventually someday. So Cariann you
are a little bit more of an expert on this because you had actually time to
read up on and you are the one to brought it up to me, tell me how is Web 3.0
defined, what is Web 3.0?
Cariann Higginbotham: Well there is lot of debates going on about that, that’s
actually an entire segment, I am sure that we could be working on all the way
around, there is a couple of different ways you can define Web3.0, like the
same way there is a couple different ways you could describe web 2.0, 3 is
alright it breaks down into four basic parts for the most part there is a
semantic web, that’s where machines can read sites as easily as humans can
read them, at least almost.
Benjamin Higginbotham: Really can they though?
Cariann Higginbotham: That’s where work going.
Benjamin Higginbotham: Ok I am sorry, carry on.
Cariann Higginbotham: Wow.
Benjamin Higginbotham: I am just asking.
Cariann Higginbotham: I guess you could ask your machine to check your
schedule against schedules of all the dentist and doctors with entire small
radius and it obeys things like that. There is a 3D web which was kind of
little bit sort of eluded to it last night with the Telepresence and
Benjamin Higginbotham: That’s not really the 3D that’s still 2 dimensional.
Cariann Higginbotham: No but I mean we are talking about the 3 dimensional
where the Telepresence gaming stuff like that. You were here last night right.
Benjamin Higginbotham: No yeah, we went to interview last night.
Cariann Higginbotham: The 3D web is such a web you can walk through, without
leaving your desk you can go home, house hunting across town or tour of
Europe, you can walk through a second life style virtual world surfing for
data interacting with others in 3D.
Benjamin Higginbotham: So will they consider second life Web 3.0 then?
Cariann Higginbotham: I don’t think so because right now it is kind of 2
dimensional its more of the social aspect which would be web 2.0, 3.0 is
actually like you shaking hands with someone else in virtual really. Ok then
there is the media centric web, web where you can find media using other media
not just keywords, you supply say a photo of your favorite painting and you
search and then tons of hundreds of similar paintings. And then its also the
pervasive web, a web that’s everywhere on your PC, cell phone, cloths, jewelry
spreads through out home and office even your bedrooms windows were online
checking the weather, so they know when to open and close, right. Interesting?
Benjamin Higginbotham: Ok yeah I am following, its interesting I am not sure
the in this filed like mostly technology we have today, I mean how is this
different than web 2.0?
Cariann Higginbotham: Well how is 2.0 different from 1.0?
Benjamin Higginbotham: That’s a great question I guess is just semantics.
Cariann Higginbotham: Ok Well and the other thing is that you have to
understand 2.0 is still developing, so that doesn’t mean that 3.0 will
eventually be actually 2.0, if that makes any sense because like you said it
basically did start off as a term, we had the web 2.0 conference and the next
thing you know, its not just a buzz word, but some may mean something, so 3.0
I think is just a mile stone to certain extent, I don’t think you should look
at it as a completely new web otherwise it will be 2.1.
Benjamin Higginbotham: I got a quote for wikipedia that talks web 1.0 was
dialup 50k average bandwidth with web 2.0 is an average 1 Mega Bit of
bandwidth and web 3.0 will be 10 Mega bits of bandwidth all the time would it
be full video web and that will feel like web 3.0. it feels like we are not
quite ready web 3.0, we are just starting to see web 2.0 Apps really start to
take full advantage of the browser and the Ajax of web 2.0 and really been
able to push the boundaries of clients side stuff and social applications and
stuff like that, so how long until we really start to see web 3.0 that they
are make any predictions are they saying that we are starting to 3, see web
3.0 here today now.
Cariann Higginbotham: Well the main article that I am going of is actually
from PCmag.com, it was written by I think its Cademetz, it is an article from
March of this year. And it’s a very-very long article actually but there are
just a ton of really interesting points I think. Like let’s see alright how
about the semantic web is a place where machines can read web pages almost as
well as humans can, ok.
Benjamin Higginbotham: What’s that, lets define that what is that I mean, like
google, the google bar going through and reading the web page or what’s
reading the web page?
Cariann Higginbotham: Yeah kind of that we will have little what was the term
exactly, I don’t know, I have got it here somewhere.
Benjamin Higginbotham: You are using paper that’s so web .9
Cariann Higginbotham: Shut off. Nobody asked you, alright I can find it but I
know its here somewhere, any how yeah it is set of standards that turns the
web into one big database, it’s essentially comes down to.
Benjamin Higginbotham: That’s really cool.
Cariann Higginbotham: See you don’t have necessarily google nanites, scaring a
web but that the whole thing is the database, so that when you search for
Paris Hilton and you do and one of the things is that the search engine will
make the distinction between if you are meaning to look for Hilton in Paris
the country or if you are looking for the star who’s name is Paris Hilton. So,
that’s one of those things, that it will become more friendly that way so you
are not looking for keywords but you are its kind of more how ask.com was sort
of building itself for a while or askjeeves is really more back at that time
that you could ask it a natural question and you were just now you are talking
about, will you know down well other doing is using keywords like you would
type into google Paris Hilton whatever, Paris Hilton blue dress and it will
popup everything as supposed to, do you have that picture of Paris Hilton in
the blue dress etc, right now all it is keywords but in the future supposedly
are they, it would know the difference and it wouldn’t just know that you are
looking for Paris Hilton pictures but that may be you are looking for Paris
Hilton web sites or the latest news on her and its all going to be combined,
see you know how to click up like say I am google, because I use google last
that’s why I am using as an example when you want Paris Hilton images you have
to hit images, if you want news on it you it news, you want web you hit web,
all that stuff it will be completely integrated and only the most relevant
sites are going to popup, so you don’t have three bazillion web sites popping
up if that makes any sense because really who doesn’t talk about Paris Hilton.
Benjamin Higginbotham: I just want to what the algorithm for that’s going to
be, I mean how does it know what relevant and what’s not, if you type in Paris
doesn’t mean Paris Hilton or does it mean Paris?
Cariann Higginbotham: Well may be I will ask you honestly I am not 100% sure.
Benjamin Higginbotham: Because I want to know of that’s why yahoo pipes is for
now, I would say that’s a really good web 2.5 interim stuff from what I am
hearing that would be a really good way to kind of consolidate some of that
stuff down and create your own searchy RSS type, search type thing, pipe it
through however you want, I think absolutely that’s what for as an interim
stuff, there from what I am hearing it feels like web 3.0 will require tons
more bandwidth what we got today, I mean they are talking about 10 Mega bits
of bandwidth all the time, I assume that’s in the every home more least
saturated as we are right now with the bandwidth we got now and it would
require just a whole lot of CPU computing power to make some this go and they
are talking about been able to have this computers read the web sites just as
well as a human is in, I would assume that it means understand it just as well
as human can as well.
Cariann Higginbotham: Absolutely.
Benjamin Higginbotham: But when you think about this, web 2.0 isn’t really
anything that special that hasn’t been around since 1999, Xml, javascript.
Cariann Higginbotham: No that’s exactly what they are saying, they are saying
that web pages already contains semantic data, already have that metadata in
there and if we can as humans can understand them, why can’t computers, while
they build that technology that can, part of the course process existing
services and databases.
Benjamin Higginbotham: All right, so that’s the first step, what was the
second step?
Cariann Higginbotham: We talked a little bit about the 3D web.
Benjamin Higginbotham: Yeah, let’s talk about that a little bit more. What is
the 3D web? Because right now I think 3D and I think some of those – “I think
probably one can not be, you are my only hope”, that’s probably not what we
are talking about here.
Cariann Higginbotham: Well, sort of. I have got one possibility of the so
called 3D web is the web that you can walk through. Many see this as an
extension of virtual worlds that are popping up on today’s Internet. “In the
future” they say “the web will be one big alternate universe” remnants set of
Second Life and their .com. Other people scoff at this notion, like I said,
lots of debates on all of the stuff, which is kind of life on it, so
interesting. Claiming that it is just a less effective version of today’s
Internet, they see 3D web not as an alternate universe, but as a recreation of
our existing world. On the 3D web you can make a virtual stroll through an
unfamiliar neighborhood, shopping for houses or visiting famous sites that you
have never seen. Google earth already does something along these lines, you
can zoom into Seattle, see how tall the buildings are, it is not really that
big I believe, at least I don’t think.
Benjamin Higginbotham: Well, it depends on the Google Earth area, they have
got the 3D section of it, but this can be part of the browser as well, they
got to integrate this directly into the browser and if so, how they are going
to do that? I don’t believe there is any part of any standard that I know.
Cariann Higginbotham: Well, it is going to put you or your avatar in Seattle
and let you walk around. So, instead of just looking at how big that building
is, now you can walk down the street and see if there is a starbucks.
Benjamin Higginbotham: I wonder if combining that with life size technology
like telepresence is ultimately it going to be a very powerful solution.
Cariann Higginbotham: Like the Matrix?
Benjamin Higginbotham: A little bit like the matrix mostly because – great, so
I have got this avatar in this 3D screen and I am walking around Seattle, that
still doesn’t replace me going to Seattle and walking around Seattle, you know
what I mean?
Cariann Higginbotham: Right, but I think the idea is, especially if it is your
avatar that to a certain extent you can feel as though you went up, you met
your friend at starbucks, that’s around the corner from that really top
building Seattle, you guys can have a little chat and you can hug “good bye”,
you know what I am saying? As suppose to me having to fly to Seattle to see my
friend, etcetera, etcetera and it is clearly that’s a leap and jump away from
email.
Benjamin Higginbotham: Two good points online, first is in the Ustream chat
room and that’s “wouldn’t you rather just use Google maps to look for
starbucks, rather than walk around half an hour looking for one?” Absolutely,
but I don’t really see there is web 3.0, or is it? Why I can’t, I just use my
GPS navigation unit that I have got to there?
Cariann Higginbotham: No, you can’t, but I think the differentiation here is
that – all right, so there is a starbucks right down the way and you figure
well my avatar “me”, already here, I am going to go down to that starbucks, I
am going to walk in to that starbucks, I am going to look around at that
starbucks, is it just a drive through, is it do they have comfy couches, does
it look like a place I would want to hang out, because Lord knows, there is
probably another starbucks, another block down, so you can walk to that one or
may be you can just beam yourself there.
Benjamin Higginbotham: Beam myself there?
Cariann Higginbotham: Well, it is all generated, right? So, why don’t you just
say “well, OK great I saw this starbucks, take me to next closest one” and you
go “ting”.
Benjamin Higginbotham: Yeah, but if I am going to the starbucks, I am probably
going for coffee and I don’t think web 3.0 is going to get me coffee, however,
if web 3.0 can get me coffee, I am sold.
Cariann Higginbotham: Well, I think that’s what they are talking about, with
everything the pervasive web, if you will? Today’s web already extends beyond
the desktop into cell phones, handhelds..., but it might go further in the
future into our surroundings. At MIT media lab, they are towing with the idea
of web connected bathroom mirrors and this isn’t just in restaurants, this is
in your home as you brush your teeth in the morning, there is the latest news,
meanwhile with this blog the end of cyber space, Alex I am going to totally
mess up this last name, Alex Soojung-Kim Pang are the institute of the
future envisions the web automating, much what goes on in the home. Your
windows, we talked about that, when the weather changes they open – they
close, they flip down the shades or they tint with the 3m tinting, right? It
is the whole idea is that it is meshed networks. Wireless networks consisting
of tiny nodes that can route data to and from almost anywhere, right? So, that
really is getting to the point where your refrigerator is not just ordering
you milk, but it is saying “hey, coffee maker wake up, just want coffee in
about 20 minutes”, you know what I mean? Like that, yes it will get you
coffee, how is that?
Benjamin Higginbotham: I see a couple of issues with this. First of is what
unholy night mentioned with still coolest user name ever, in the Stickcam chat
room, which is “this would require completely new programming standards and
then new programming language or possibly new programming language to make
this all go”.
Cariann Higginbotham: Hence the 3. I am just saying.
Benjamin Higginbotham: No, no, but Web 1.0, Web 2.0 didn’t require all new
whatever, it just was an easy transition, if this is what we are talking about
Web 3.0, that’s way harder to get new languages and new standards out there.
It takes years and years and years to make this stuff go.
Cariann Higginbotham: And I will say this is going to be tomorrow and a lot of
these things are some of that you can start integrating now, you don’t have to
obviously, but some of these things feel like very natural regular
progressions and yeah, some of them are a little bit a leap of faith to a
certain extent and may be that’s just going to end up getting push to 4.0, you
guys know how webs go when 10.1.3 comes out, it is clearly not 10.2, is it?
No, it is not, it is closer to 10.1, if they had 10.2 now, they put it out as
10.2 and they would name it 10.2…
Benjamin Higginbotham: Yeah, but this is just a naming mechanism for a group
of technologies, where as if you are talking about like an OS release, we will
Mac OS 10 for example and the 10.2 is clearly different than the 10.3 and
their service separates in between. When we were talking Web 1.0 versus Web
2.0 we are not talking about service upgrades to the Internet or even to the
standards, we are just talking about a new way of packaging the exact same
thing, but what we are hearing right here, we are talking about something
totally different from what I can gather, some of these stuff, some of what we
were talking about is the same, that we can do today, right? Not a big deal as
just giving your name to something that we can already do, but some of the
stuff like 3D worlds and 3D environments, may be you can do it in flash, I
don’t know, but I am having a little bit harder time swallowing that one. The
other one that, so the part you mentioned that I think is very cool, but I see
other issues with this automated home been able to open and close your
windows, well that means each window has to have an IP address, I would assume
and having you refrigerator…
Cariann Higginbotham: Is that with a nodes are for those?
Benjamin Higginbotham: Do define the nodes?
Cariann Higginbotham: Well, it is not very well defined in this article, but
the way that I read it, the way that I understand it, is more than your home
has an IP address and you have always taught me about like sub-domains and
etcetera, etcetera. See if a sub-domain that’s your refrigerator, sub-domain
that’s your window, so you know what I am saying?
Benjamin Higginbotham: That’s what is called networking the address
translations in net, where you have got a virtual IP addresses for your
devices inside and I would assume that these devices, may be that would work
for like windows and whatnot, but if you want to be able to publicly connect
to these devices on your PDA or your browser whatnot, been able to route
through, that’s going to be very difficult for especially for a home user,
they probably want to be public IP addresses, which means having that
sub-netted section won’t work very well for that. Now, there is solution to
this called IPv6 with the naming mechanism – the naming structure is much,
much larger than before. It is like gazillions of address that you can
potentially have, it was designed for actually this scenario – this exact
scenario, but we have been hearing about IPv6 for as long as I can remember,
going back to like 1996, I don’t know, I am making up dates, but still we are
going back way with IPv6 and I still just don’t see anyone using it, I see
everyone using IPv4, mostly because net came out and solved lot of problems,
but now we are talking about this, we are talking about possibly having to
move to IPv6, because we give every single device – my Trio has an IP address,
my water bottle has an IP address, my screw driver has an IP address, all
these devices are connected, well we are talking about a
kabazillion devices, and I fear that
we just don’t simply don’t have the naming conventions to take care of all
that, or is the Internet ready to upgrade to IBP6, to make this happen? I
don’t know, because that requires like every router, every computer and every
thing to push to this new standard and as Gizmath saying ISP’s just don’t
welcoming IPv6 and this is because there is a colossal pain in the butt, there
is ton of risk in moving to IPv6. Anyhow, that’s what my other concern…
Cariann Higginbotham: I very much appreciate it and that’s what the idea,
that’s why we have these conversations and it is not just a one pony show.
Benjamin Higginbotham: Nath 927 says “I think we have developed too much in
the way of new standards, it is going to be really difficult for small
companies to develop and for hobbyist is to create their own content and those
are two factors of the Internet, too small to ignore” and I would agree with
that. If developing new standards – look at Silverlight from Microsoft, it is
just going to be a mess in my opinion, but OK, continue to the third point,
because that was the second point – the 3D.
Cariann Higginbotham: Wait, can I step back for a second, I am a graduate, I
am not a programmer, I am not on the Internet 30 hours a day, I don’t have my
own website all that fun stuff, so that’s where I am coming from, OK? So, if I
say something wrong or impossible let me know.
Benjamin Higginbotham: All right.
Cariann Higginbotham: But, from my perspective I attain standards on the web
as standards in general, is that very incorrect?
Benjamin Higginbotham: What you mean by standards in general?
Cariann Higginbotham: Like eventually all TV’s have to be HD TV compatible.
Benjamin Higginbotham: Eventually, yes it have to be, but they are going to
shut off the old standard definition stuff, so either you can have a converter
box to go from HD to SD or you can have a HDTV, but…
Cariann Higginbotham: OK, so that’s a standard, right?
Benjamin Higginbotham: HD standard, yes.
Cariann Higginbotham: OK, so in my mind because everyone has to be HD
compatible at some point, we’ll just say 2010, just because it is nice round
number. At 2010 when they shut off the standard definition…and like you said
you need a converter or whatever, then aren’t HDTV is the price of them going
to go down to a certain extent, because everybody has to have them?
Benjamin Higginbotham: They could yes, absolutely.
Cariann Higginbotham: It will be a jerk kind of move to hike them at that
point, but…
Benjamin Higginbotham: It is Unholy night says “they are heading down fast
right now”.
Cariann Higginbotham: OK, so if we take that logic and apply it to this saying
that eventually – it is not tomorrow, don’t freak out, but say again 2010 that
these are going to be the standards. I know you can shut off part of the web,
but there are going to be the standards, it is like you said, it is going to
calm, trickle down through to the masses and it is just going to be the
standard hence the name, right?
Benjamin Higginbotham: Yes, you make a valid argument and that would work if
there was someone who could come up and say we are shutting off IPv4, which is
what running today, but I don’t really know of any entity that’s going to be
powerful enough to come up and say “you know what? IPv4 we are done with it,
we are not doing that anymore”, with the exception of may be the government
and they are just going to say “I don’t know someone who can force this on to
us, like they can with FCC forcing HD on to us”.
Cariann Higginbotham: Well to some extent it doesn’t need to be forced, right?
Like for instance, we are interested in remodeling our kitchen, so I use the
Internet, I looked up a whole bunch of people used Angy’s list in case anybody
is caring and they have an entire list of all these different people graded,
etcetera, etcetera, also then I looked at that and said, “OK, well, I want to
check out these people more than just what their phone number is?” click on
their website, some of these people didn’t have websites and I didn’t even
consider them. Second option, was when I went to the website it was a crap
website again, they would almost be thrown out, so that the standards aren’t
have to be institutionalized by the government, yet we will just adopt them as
standards.
Benjamin Higginbotham: Yes, and that’s usually how we will end up. There is
will be credit point of critical mass where that, yes you are right. The issue
I see is that what’s the incentive for people to move forward with IPv6 or
whatever technologies, we will need to enable Web 3.0. For example, again we
are talking 10 megs into the home on average I would assume, well that we are
talking probably fiber to the home at that point or at least having our cable
providers up the bandwidth into the home and I just don’t see any incentive
for them to do so.
Cariann Higginbotham: What’s the incentive of somebody who is still on dialup
to move off of dialup, right now?
Benjamin Higginbotham: That’s a great question, actually that’s a very valid
point, because lot of the websites out there are really optimized for
broadband at this point and you know what? That’s a valid point, if we start
moving to Web 3.0, then may be that’s exactly what will happen, absolutely,
very valid. And actually using Technology Evangelist as an example to make
your point we do 1080p high definition videos online today and I can tell you,
if you have less than a 10 meg connection in your house, you are not going to
be download, you use download that I got an 8 meg down in my house that’s
about the minimum I would accept, now the faster you can get to get that 1080p
content the better, but we are also looking at this going well, bandwidth will
increase to the home and we want to have this content ready to go. So, yeah, I
think you have a valid point, I think you have may sold me a little bit on
that well.
Cariann Higginbotham: When we do have more cities like Fort Wayne, Indiana,
right? When we do have that kind of thing, I just don’t understand why you
wouldn’t want to? And therefore it doesn’t need to be institutionalized it
doesn’t need to be enforced, because it is just going to be.
Benjamin Higginbotham: Part of it is also availability. For example, I assume
that Stickam chat room people, they are giving numbers I assume those number
are your bandwidth. Jason Mac is 1.5 megs, Unholy night is 3 on his regular
line, half on your phone, but that’s most likely not because that’s what they
said, they didn’t go “hey, I only want 1.5”, that’s all they can get. That’s
part of the issue is that, it is not like the consumers right now really have
a choice, they are strangled.
Cariann Higginbotham: You are right, right now, but not that I am trying to
force you back on to your soap box, but you came back from Fort Wayne, the
Killer App Expo and you were raving, you were practically ranting and raving.
Benjamin Higginbotham: Foaming at the mouth.
Cariann Higginbotham: Pretty much about that was at the Mayor of the town.
Benjamin Higginbotham: Brilliant, awesome Mayor.
Cariann Higginbotham: Right?
Benjamin Higginbotham: Yeah.
Cariann Higginbotham: And so if we as consumers and as advocates of this go to
our city councils, go to our Mayoral debates, let our representatives know
that this is something that we don’t just want, it is not just going to be
fun, I mean I would like a Louise for Tom first, but my Mayor is not going to
give me that, right?
Benjamin Higginbotham: Right, yeah.
Cariann Higginbotham: But, it is something that eventually we are going to
need and it is going to make more sense to do it now, then it will later. We
don’t want to be behind the time, right?
Benjamin Higginbotham: OK, fair, so let’s move to point number three in the
Web 3.0, so we have got the 3D applications, we have the – what was that first
point, I have…
Cariann Higginbotham: Symantic, it was sort of…
Benjamin Higginbotham: Yeah, the computers are able to read the websites and…
Cariann Higginbotham: That’s actually very closely related, at least in my
mind again, I have already explained my point of view, where I am coming from,
to the media centric web, it is what they are calling it, and they are calling
that a web without keywords and we eluded that to that before about the Paris
Hilton thing, but that also how about a web-based photo sharing tool called
Riya, which automatically tags your pictures with face recognition rather than
manually adding “Mom” tags to all of your photos of mom. You can show Riya
what see looks like and it adds the tags for you.
Benjamin Higginbotham: OK, yeah.
Cariann Higginbotham: So, when you then go into your little search, say you go
into Flickr and you are searching for “mom”, you are not going to miss the
picture that she is in obviously, because it is already figured that out for
you.
Benjamin Higginbotham: OK, so it is auto tagging, it is auto metadata?
Cariann Higginbotham: Pretty much, it is anything and everything from – you
like Elvis music, may be specifically Jail House Rock and so you are searching
for things that are like that. right now, how do you say “I want to look for
song that kind of sounds like Jail House Rock”, you can’t, unless you go to a
friend who is a total Elvis fanatic and what have you? but, there is an entire
groups – that I have been looking at all of this music say since 2000, here we
go.
Benjamin Higginbotham: Yeah, there are sites I can do that for example Stickam
is saying Pandora can do that and that’s absolutely right, but I think that
was one example, let’s take that to the next level and do this on a video
casting front where you are watching a videocast and you say “why I am
interested in this segment, what they are talking about shirts” and show me…
Cariann Higginbotham: You saying like with the bookmarks, like we have been
doing with iTunes a little bit.
Benjamin Higginbotham: But, we have seen a little bit of this in sites like
YouTube and Pandora and other stuff, like that they let you do that in. Nath
927 “there is even sites that let you hum a song into your microphone and then
it will try to guess what the name of that song is.
Cariann Higginbotham: Yeah, absolutely, but this is something like when you
type in “Steve Jobs” now granted a very, very familiar name, it is like saying
George Bush, I get it, OK? But, it is going to know the difference between
Steve Jobs the man and I am looking for jobs with Steve in the title. There is
a difference there and you are not going to have to differentiate on your own,
it is going to figure that out for you.
Benjamin Higginbotham: So, Web 3.0 is a lot more about metadata, it is lot
more about the data behind the data that makes it easier to find the data. How
is that for, lots of data’s, all at once. So, that’s part of the problem with
Web 1.0 and Web 2.0, is finding what you are looking for. If you do a Google
search for just about anything thing you are going to get a bazillion pages of
responses and who is to say that what’s on the first page is really what you
are looking for, is that algorithm, is page rank the best way to do that and
will it be in the future and…
Cariann Higginbotham: Well, that’s with this keyword thing is what you are
saying about with Google looking at the way that we search for things and
keeping a track of all of that stuff and it really boiling it down to how
people search? Why they search? What they search? Etcetera, etcetera and
instead of it just being page rank, because I think page rank does have a
little bit of credibility, may be not that credibility that it has right now,
but it does deserve some. Putting that all together and when people are
looking for Paris Hilton, does that make any sense?
Benjamin Higginbotham: Absolutely, you know Cariann you did a great job, you
did a lot of research and I think this is a really interesting topic, I think
there are lot of technical hurdles that going to keep it back for a little
while at least. Bandwidth in home being one of them, we need to get fiber into
every home, when I am going to get on my soup box, I am going to preach that
again “fiber into the home” have to have it. It is very, very important. The
other item is IPv6 or at least finding a way to get more public addresses out
there. So, you can access these items, it is not a huge issue today, but it is
becoming more and more of an issue. Another thing such as the backbone of the
Internet trying to be able to handle Web 3.0, because Web 3.0 is high-def
video online as well. It is telepresence online as well and I will tell you
right now, backbone as it sits today not going to take it. It just not going
to be happy, we need to incentives our ISP’s to actually upgrade those fiber
strands to OC 192, OC 768 to whatever the next latest and greatest thing is
and find a way for them to make this happen without applying what we want to
keep net neutrality, we want to keep the net neutral, we don’t want to have to
pay for priority packets, that’s not what we want to do. If they want to give
us priority packets for free, that’s fine. I mean if they say Voice Over IP
traffic should have a higher priority than other traffic, like web traffic,
because it is more susceptible to problems? That’s fine. I am actually OK with
that, but if they say “but, then we are going to charge you for it”, no,
that’s what you can’t be doing that and they have to keep it to the ultimately
it shouldn’t be in the hands of the ISP, it should be a third party provider,
third party that says these are the packets that need priority across all
networks in US from voice, video, telepresence and these are the packets that
can stand to be delayed 300 milliseconds or whatever happens to be, because
they will be resent and it won’t affect the page time at all.
Cariann Higginbotham: Correct.
Benjamin Higginbotham: Absolutely. So, I think it is a fascinating topic, we
have to touch on Web 3.0 again. I don’t think we are quite ready to change the
name of the show, permanently to Web 3.0, I think it is still a little bit
early.
Well, tomorrow we are going to have search Thursday with special guest Bob
Cringely and we are going to be talking about excite, so we are talking about
the future in this show – Web 3.0. Tomorrow we are going to be talking about
the past, we are going to be talking about how excite formed? What they were?
And where they went wrong? Sounds to be … it’s going to be a fascinating show,
join us live on Ustream and possibly Stickam, that’s at 10 o’clock Eastern, 9
o’clock Central, 7 o’clock Pacific. Thank you so much for joining us and
everyone have a great night.
