Optimizing Company Name for Newspapers

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Optimizing Company Name for Newspapers

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This site is called Technology Evangelist, but if I'm asked by a reporter what the site is called, it's TechnologyEvangelist.com.

Why?

Company Name Optimization

Take a look at this two-paragraph excerpt from a story in the Minneapolis Star Tribune's website.

That excerpt COULD include links to:

Facebook
Target Rounder Program Site
Target's Facebook Site
drillTeam

Yet it only links to Facebook. As I understand it, this isn't because they actively chose to link to Facebook, but that their web publishing system automatically links to terms ending in ".com".

Since newspapers aren't quite up to speed on hyperlinks, make it easy for them by giving them a ".com" version of your name.

Listen to this article posted by Ed Kohler on December 4, 2007 8:00 AM | Permalink
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Comments

1. Posted by: Graeme Thickins on December 5, 2007 6:43 AM:

good call, Ed....and I remember you first suspected this when my new site was stated as NewMediaWise.com (and linked) when I was quoted in that StarTribune story a couple weeks ago

cheers,
Graeme

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