Main
September 17, 2008
Dear PR Spammers, I'm been wracking my brain trying to figure out why you send spam to the people who write blogs you clearly do not read. For the longest time, this practice of yours has made no sense to...
August 20, 2008
I get the impression the PR firms are currently in the middle on a painful transition from being broadcasters to conversationalists. By this, I mean that PR folks come across as being good at helping companies determine what their public...
March 6, 2008
Looking back at PR companies of yesteryear, I see companies who were fantastic at creating compelling messages that consumers would identify with. That was difficult work, but the nice thing was once it was done, you could inundate people with...
March 3, 2008
UPDATE: Based on the excellent comments contributed to this post, it looks like this isn't an intentional case of Wal-Mart gaming the social web, but a technical issue with how their PR firm tracks feed subscribers. Check the comments for...
Steve Rubel stirred up the search engine optimization industry last week by taking issue with some of the tactics used to build links to sites, including creating content aimed primarily social sites like Digg where highly Dugg content secondarily generates...
December 15, 2007
Anyone putting out a press release knows that picking a good title is critical. Whether you're trying to reach journalists with your news or go straight to consumers, you have to create a title that's worth clicking on. Without that,...
December 8, 2007
People LOVE shortcuts, and blogging is no exception. For example, corporations are trying to figure out ways to effectively market their businesses in (and to) the blogosphere. Part of this strategy involves figuring out who's influential in the blogosphere. Companies...
June 10, 2007
Jeremy Toeman has put together a great post of seven do it yourself viral marketing strategies that's worth a read. Strategy #6's explanation of how employees of companies can contribute to product review or blog comments without coming across as...
October 15, 2006
Shel Holtz reports on the revelation that WalMart, through their PR team at Edelman, has been publishing a fake blog about a couple traveling the country in an RV using WalMart parking lots: "In case you missed the story, a...
August 8, 2006
I noticed that Technology Evangelist has picked up some new traffic from searches related to Simon Delivers, so I took a look at what was drawing them in. Here is a Google search result for the term [simon delivers groceries] where Technology Evangelist currently ranks as the 7th result and 5th site in the organic search results:
Find more information about PR at del.icio.us, Technorati, or Google News.
Or view related products at Amazon.com:
|
