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March 11, 2009
As soon as a website launches, the new owners start to ask, "Is anyone looking at it?" and "What can I do to get more traffic?" Psychologically, it's time to make the change from building to marketing. Or is it?...
July 30, 2008
If you find yourself in a situation where you have to write an online bio . . . try being human. If you're trying to decide whether it's a good idea to swap links with a casino site that's completely...
December 28, 2007
Rohit Bhargava list of most overused web metrics for 2007 includes one that doesn't seem appropriate for the list: Keyword Conversion Rate: The Top 10 Most Overused Metrics of 2007 - Part I Keyword Conversion Rate - When running search...
September 12, 2007
Anne Zelenka over at Web Worker Daily raises some interesting points about how the web would change if everyone installed ad blocking software in their browsers. Here analysis looks at how this would effect content publishers and consumers of published...
February 3, 2007
I wrote the other day about why engagement matters when it comes to web marketing, explaining that networking is the key to building endorsements, thus links, referrals, and traffic. Rand Fishkin, CEO of search marketing firm, SEOmoz, took a look...
January 30, 2007
How many times have you talked to a soon to graduate student who possessed absolutely no idea how to find a job? They have often never held an internship, worked in the field they now hope to jump into upon...
October 17, 2006
Randall McCarley breaks down 13 reasons web sites fail on his 14th Colony blog. "I don?｢どｨび｢t know how many times I?｢どｨび｢ve heard people say that they used to have a web site that didn?｢どｨび｢t do anything. Well, why not? Further...
August 21, 2006
I think you're biggest opportunity comes from letting your offline fans know about your online / MySpace presence. Do you advertise your MySpace URL at concerts? On your CDs? On posters and fliers? Mention it during performances? If not, that's a great place to start.
July 2, 2006
There is no more powerful form of marketing than an endorsement from one of your current customers to their friends and colleagues. When people share their thoughts about your product or service with people in their network, they're creating impressions many times more powerful than any ad you could run. Given that, anything that enables such endorsements will likely pay dividends for your company.
June 30, 2006
Om Malik theorized in a recent blog post that Google's new Checkout system is designed to help Google move away from cost per click advertising to cost per conversion advertising, where advertisers are only charged if someone actually buys something. By managing the checkout process, Google has access to the data they need to charge advertisers for this ad format.
June 15, 2006
I had the honor of speaking at The Lawlor Group Summer Seminar in Minneapolis earlier today about search engine optimization, pay per click marketing, web analytics, and social networking sites.
May 19, 2006
I recently spoke to a marketing specializing in offline marketing strategies where sales are closed by phone or online. They're trying to figure out how to measure the effectiveness of offline advertising translating to online sales. This isn't as easy to track as traffic moving from a search engine or other link to a site where web analytics programs can easily measure the conversions.
March 13, 2006
Our next interview in 'The Innovators' series is with Mr. Frank Gruber. Frank is a hardcore blogger who gives us some fantastic tips on everything from how to start a blog, as well as how to monetize, advertise and get...
February 15, 2006
If you build it, will they come? This is a question worth asking before building a web site. A website built without considering the resources involved in building, maintaining and marketing the site could end up hidden in a lonely corner of the web, falling short of the grand expectations it likely had before launch. To prevent that from happening, I try to picture how the web site will become a part of my business flow before building a single page. Here are a few considerations I've found valuable:
February 13, 2006
If you publish regular posts to a blog or news site, you're probably interested in tracking whether anyone's reading it, right? You've probably added a stats program to your site so you can find out how many visitors your site is receiving and what they're looking at. But how do you track subscribers to your site's RSS feed?
February 2, 2006
Pay per click advertising is really a simple concept. Advertise on search terms relevant to your company's services or products, then pay for the clicks to your web site from the terms you've advertised on. I just explained it in one sentence. How hard can it be?
February 1, 2006
Rocketboom, the tremendously popular daily videoblog starring Amanda Congdon, has decided to accept advertising within their daily news stories. They report on a wide range of topics, from news to culture. They are conducting an Ebay auction for their first week's commercials -- bids have already exceeded $10,000 with more than seven days to go!
January 27, 2006
Yesterday's post on Technorati Optimization has fueled some stinging commentary from a few sites:
January 23, 2006
Occasionally, friends of mine ask me if they should consider buying lots and lots of domain names as a marketing strategy to drive more traffic to their web sites. They theorize that many domains names will cast a wider net on the web for prospective site visitors. Is this an effective online marketing strategy? In most cases, no.
December 15, 2005
An analysis of Yahoo Search Marketing's transition to 70 character character limits on ad descriptions.
December 14, 2005
Takes a look at local searches on Google, and why the quality of results is sorely lacking.
December 6, 2005
A look at Cyber Monday a week after the fact.
November 29, 2005
Cyber Monday refers to the first Monday after the Thanksgiving weekend in the United States. This is supposedly the biggest online shopping day of the year. But is it? Here's a graph of an online retailer's 2005 daily revenue through...
November 26, 2005
Amazon.com has long been a leader in customer participation among retail web sites. If you haven't been to Amazon in a while, take a quick look at the page for Freakonomics to get a feel for what Amazon is doing...
November 25, 2005
Corporate mergers have many challenges, including standardizing on a domain name. A few missed steps in the transition can hurt a brand, and cost a sight some hard-earned and well-deserved traffic. After Sprint's merger with Nextel, Sprint has been working...
November 24, 2005
Are you a bargain shopper who takes advantage of the deals offered by retailers on the day after Thanksgiving? This year, consider skipping the dark parking lots. Instead, stay at home and get the same deals online. Many major retailers...
November 23, 2005
I recently returned from a conference where I received cards from dozens of attendees. Upon returning, I sent a thank you email to each person I met using the email addresses on their business cards. To my surprise, over 8%...
November 22, 2005
Google recently finished the integration and rebranding of Urchin as Google Analytics. This included changing the pricing from a monthly subscription to free. However, there have been some costs for loyal Urchin subscribers: 1. The reports have been painfully slow...
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